Why Hearts' Landmark Championship Challenge Shouldn't Come as a Shock.

HEARTS ON FIRE

Maybe the sole unexpected element of Hearts' triumph over the Glasgow giants in the Scottish Premiership was the extent to which surprised observers appeared when news of the outcome and its impact for the summit of the standings circulated. Although this convincing victory at Tynecastle, which puts the Jambos top of the league and a significant margin clear of Celtic, was earth-shattering in scale, nobody who has been tracking the fortunes of either team this campaign will have been in the least shocked by the final score.

Over the last 40 seasons, the dominance of two Glasgow clubs of Celtic and Rangers have divided the Scottish football between them, reducing the beautiful game to something of a punchline in the process. Several matches into the present season it has become clear that Heart of Midlothian – who number celebrated snooker player, Sir Chris Hoy and renowned actor among their famous supporters – could be ready to make their move while the Old Firm iron is at its weakest.

THE CHAMPIONS' DECLINE

Although a lot of the attention in the Scottish game has been on the disastrous season being endured by Rangers, the full-spectrum nightmare of the situation at their stadium has resulted in that Celtic's comparatively less severe decline has been able to worsen below the radar. The reigning champions have already lost 10 points from their opening nine league games this season under their manager. The Celtic manager has developed the thousand-yard stare of a individual who can't stop consulting his schedule to find out how many time are left until his contract expires, and awoke this day to discover the number is 246.

"No one has put in more effort in all my time at the club," he informed reporters following the defeat, after they had questioned his appetite for anything resembling a title fight. "So the motivation is present to attempt to flip the standards that we're at. It's absolutely fine, it's still so early."

EDINBURGH DISRUPTOR

Considering the horrific start to the season being experienced by Rangers, the Celtic boss and his men could normally be expected to escape scrutiny for their own inability to start strongly, but on this occasion an Edinburgh disruptor has joined the fray. In spite of being obliged to operate with a budget that is not just a small portion of their rivals' as a minuscule amount in comparison, Hearts have introduced the money and expertise of a renowned businessman to the SPL mix. In addition to investing ten million pounds during the summer, the Premier League figurehead has provided Hearts exclusive use of his highly confidential analytics-based Jamestown Analytics player identification system.

In an Irish defender, Alexandros Kyziridis and Cláudio Braga it has allowed them to discover hidden talents from an English lower-league side, the Slovak first division and the Norwegian second tier, among other exotic footballing outposts, for the total price of a modest car. Spotted at their home venue on Sunday wearing a Hearts scarf, the notoriously astute professional gambler could be seen celebrating each goal with the enthusiasm of a person who had almost certainly realized the oddsmakers had massively misjudged his side's chances of beating the out-of-sorts title holders, and filled his boots as a result.

COACH'S REACTION

"In my opinion it's a message-sending victory," said bearded Hearts gaffer the head coach after his team's most recent victory, their eighth in nine outings. "Perhaps it is for others on the outside looking in. It could alter opinions. It might validate opinions that there's a tightrope. But let's not kid ourselves, we are delighted with what the players have given us. In terms of skill, we appear in a good place, and certainly in fitness we seem in a excellent shape, so we hope it persists. Of course, it's not a position that the team is accustomed to being in." Correct, the manager, it is not. But the glorious, data-driven truth is that for the initial occasion in many years, Scottish football might actually have a championship battle that a team besides Celtic or Rangers can claim.

Jennifer Cole
Jennifer Cole

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.