The Coach's Fatal Error? Taking On The Executives and the Unassailable Leadership Class

Itranspired he endured a loss to Grimsby. He weathered losing a crucial continental showpiece versus a particularly poor Spurs sides in living memory. He withstood home defeats against domestic rivals, finishing 15th, his rigid approach, undermining the team's best homegrown talent, a poor winning percentage, calling the squad the worst the club has ever seen. Yet, there existed one adversary with whom Ruben Amorim was not permitted to tango. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight right-back during Blackburn Rovers' title-winning campaign, the coach came at Jason Wilcox and appears to have failed. The most distracted of readers will notice the paradoxical situation: a manager who frequently berated at his players for failing in individual battles crumbling in the face of the white heat and animal charisma of a England's top division's most intimidating sporting directors.

And frankly, this whole bruising episode appears to portray the director in a whole new light. Perhaps it might have been easy, given his brief stint in a similar role with the Saints, to view him as merely a functionary in the United exoskeleton: an individual who owed his position largely to his friendship with ex-colleague Omar Berrada as any verifiable talent. How mistaken we all were. By masterfully outmanoeuvring the club's celebrated manager, just as he bested the unfortunate a previous executive before him, he has demonstrated as one of the sport’s strategic masterminds: a strategic mind of which United’s mid-table rivals will now be justifiably concerned.

A Strategic Clash Regarding System and Philosophy

For example, it was Jason Wilcox who having been part of the hierarchy that hired the 3-4-3 fundamentalist Amorim in the first place, was instrumental in trying to persuade Amorim to abandon his beloved 3-4-3. Naturally, these entreaties met a certain resistance. But perhaps these judgements hold greater authority when issued by a man with the impeccable soccer background he possesses, holder of international appearances and a role in a championship team from 31 years ago.

Maybe eventually he may be persuaded to explain his reasoning publicly. Maybe one day questions may arise regarding why the coach is departing with full compensation, with no penalty clause activated. The director speaks rarely in public, and with very good reason. The true intellectuals in football – men like him – function on a plane exceeding our mundane comprehension. If he ever did speak, probably we would perceive is a series of high-frequency signals and complex calculations. Desiring an explanation is not equivalent to being ready to comprehend it.

The INEOS chief allegedly proposed using the winger in a defensive role.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

The Ultimate Power In the Throne

Naturally, by focusing our attention on Jason Wilcox we overlook the real power behind the club's current leadership. The director is, in reality, merely executing the commands of his ultimate superior Sir Jim Ratcliffe, who privately has made very clear his desire for a back four. According to reports, the owner has also suggested deploying the forward in a wing-back role. The owner is eager for United to embrace analytics and analytics. Per reports, during a leadership summit early in his minority ownership, he declared that the team's approach of play “will be decided by this group”.

After all, Ratcliffe is an expert in these intricate football matters, leveraging his background in petrochemicals and yachting. Above all he remains immensely wealthy, and it is known, the rich are superior: more insightful, more wise, strategically brilliant, simply superior. Who else would you trust to oversee an enlightened programme of austerity, the construction of a new stadium that appears similar to an abstract design, the signing of a new striker?

The Modern Soccer Order: Directors Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. Historically, teams mistakenly delegated major sporting choices to subordinate staff like managers, scouts – even footballers. Maybe previously possible for a young, innovative manager with a philosophy and energy to go into an organization and see their vision through to completion. Yet how many companies have these guys established? How many large-scale layoffs have they managed? Far preferable to place genuine authority where it rightly belongs: the executive class, the casually dressed executives, the individuals with impressive professional resumes. Better by far to decide the strategy in the boardroom and hire someone who will adapt their offering to suit. If managers were formerly chefs, they are now more akin to Deliveroo drivers: not really responsible for the product, but still finally accountable should it be delivered poorly or fails of the box.

In the meantime, their job is increasingly less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to change. A coach at Chelsea leads a team of very young players into Europe and secures domestic cups, and essentially gets sacked for talking. Wilfried Nancy sees his reputation ruined while those individuals who appointed him live to blunder indefinitely.

The Modern Corporate Game: Responsibility Only for the Coaches

And perhaps on some microcosmic level this is simply neoliberalism at work: the rise of a privileged overclass who can never be wrong, whose choices are always sacrosanct, whose mistakes can always be resolved by sacking without explanation. Appoint the 3-4-3 coach only to fire them for using too much that system. Hire the project manager and later bin him for taking excessive time. And most importantly be grateful; for your modest season ticket price rises, for your new player acquisitions, for the reality that the adults – however well qualified – are in charge.

Jennifer Cole
Jennifer Cole

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.